"Convert the Atheist" Reality Show?

Sounds like a great premise...in marketing terms.

What happens when you put a Muslim imam, a Christian priest, a rabbi and a Buddhist monk in a room with 10 atheists?

Turkish television station Kanal T hopes the answer is a ratings success as it prepares to launch a gameshow where spiritual guides from the four faiths will seek to convert a group of non-believers.

The prize for converts will be a pilgrimage to a holy site of their chosen religion -- Mecca for Muslims, the Vatican for Christians, Jerusalem for Jews and Tibet for Buddhists.

Click on the title for the link.